SS20 continues to explore our signature soft masculinity through an iconic story. The SS20 collection, Fragrance Fade, is inspired by the Cantonese opera Fragrance Sacrifice, a poetic and romantic story of two lovers who sacrifice themselves for their love—and turn into a pair of beautiful flowers. 

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The story is set in a place of natural splendour, where the magic of the night is tinted with the sadness of what is to come. Even under a veil of tragedy, there is still appreciation for the beauty around the lovers, and this theme of contrast is evident in the latest designs from DEMO. 

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